Always Delivering!

Just finished revamping and re-branding a new website for Leaflet Distributors Limerick.

About the client:

Leaflet Distributors are based in Limerick and operated by Terry. Terry and his team provide a top class, cost effective leaflet distribution services in cities and towns across Ireland. Their first class door to door leafleting service is carried out by a dedicated and well managed team you can trust.

Brief:

Terry needed a new website for the company and he needed it quick.

Solution:

To allow us to get the site live as quickly as possible we modified an existing wordpress template to suit exactly what Terry wanted. The end result was is a an attractive, bright and user friendly website, all delivered in two weeks.

Check it out:  Door to Door Leaflet Distribution

What is Organic SEO Marketing?

Organic SEO Marketing is the basis to any lucrative website. Good organic SEO Marketing, allows a website to hold the top position in the different search engines, such as Google, Yahoo, and Bing.

When a website owner says that they got listed organically, or that they’re doing organic online marketing, what they mean is that they are getting their website setup and optimized in such a way that it is being picked up, or looked at, by the search engines or whomever happens to be listing them. It means that it almost happened all on its own – all they had to do what set it up for success.

SEO marketing is really just another form of online SEO marketing, only instead of doing paid ad position, you’re making your website a dominant source for that search term. Having your website rank in the top spot organically is far more preferable to spending hundreds or thousands of dollars on PPC campaigns. You’re getting your website in such a stance that it’s seen as the go-to site for anyone looking for for, as an example, online hair products or heating and air conditioning services. Making your site appear among the top isn’t an simple task, and it undeniably doesn’t happen overnight.

Organic SEO marketing is just that, organic. It happens on its own and just sort of grows. SEO marketing is the next step in the online SEO marketing strategy, taking the results you attain through organic efforts and really taking them to the next level. It’s possible for someone to do all of this on their own, but it will take a large quantity of time and effort to get up to speed, something that’s more often than not better left to the professionals.

Google Knowledge Graph

New Google Knowledge Graph

This week Google has launched yet another major change in the way it's search engine delivers results. The search engine will now attempt to offer instant answers to search questions.

The new feature, knowns as the Knowledge Graph, will make the site's algorithms act "more human", google said in a blog post launching the new feature. Currently the Knowledge Graph feature is only available to US-based users, but will be rolled out world wide in the coming months. Microsoft / Bing launched a similar service in recent weeks with their "snapshot" column. Google's senior vice-president of engineering, Amit Singhal, explained that, until now, the search engine had been able only to match keywords, rather than understand context.

Below is an example of how a search for "Matt Groening" might appear in the new feature:

New Promotional Video

Been messing around with Animoto and produced the below video.


Make your own slide show at Animoto.
My Animoto Video

A very useful (and free!) tool  for creating videos to promote your business on You Tube etc.
Well worth checking out.

Moved onwards and upwards

Just realised that this blog was still active, well still online anyways!
I'm still offering my web design and seo services in Limerick but I've moved my blogs and portfolio to a new dedicated website.

www.rhinowebsolutions.com

Building links for your website - Quality V Quantity

Link building is definitely the less glamorous side of the SEO industry (where's the glamorous side I hear you cry!). It's not something I particularly enjoy doing, but it is an absolute must if you want your website to scale the rankings of the search engines.

Content is king when it comes to link building. If you can create  good quality, original content that people want to read, then the links will flow organically without much work needed from you! You just need to people to be able to find that glorious content. (That's where SEO comes in!)

My motto when building links is quality over quantity. Target good authority websites that are relevant to your niche e.g. if you sell apples there is no point trying to get links for car dealership. If you can get a single link from a high authority website (think RTE.ie) it will be worth far more to you than 10 links from low ranking free directories. That is not to say directories should be ignored, but be selective in your choosing which ones you submit your site to so as not to be wasting your time. Hotfrog is a particular favourite directory of mine.

Article directory sites such as Ezine Articles or Go Articles, are gold when it comes to gathering good quality back links. Submit your high quality, original article to these sites and you get the benefit of being able to add a high quality, custom anchor text, link back to your website.

Guest Blogs, try to get a guest blog on a respected, high authority blog in your niche. If your content is interesting and well constructed, then most bloggers are only too happy to let you feature on their site (it saves them having to think up of a post!) again the reward is usually a backlink to your site.


That's all on link building for now, obviously it's not comprehensive but it's late!

SEO / Online Marketing Books

I do most of my research and learning with regards SEO and Online marketing online (surprisingly enough!) but I'm beginning to think a few old fashioned books would look good in my office.

Any recommendations out there for good books in these areas?