Monday 21 May 2012

What is Organic SEO Marketing?

Organic SEO Marketing is the basis to any lucrative website. Good organic SEO Marketing, allows a website to hold the top position in the different search engines, such as Google, Yahoo, and Bing.

When a website owner says that they got listed organically, or that they’re doing organic online marketing, what they mean is that they are getting their website setup and optimized in such a way that it is being picked up, or looked at, by the search engines or whomever happens to be listing them. It means that it almost happened all on its own – all they had to do what set it up for success.

SEO marketing is really just another form of online SEO marketing, only instead of doing paid ad position, you’re making your website a dominant source for that search term. Having your website rank in the top spot organically is far more preferable to spending hundreds or thousands of dollars on PPC campaigns. You’re getting your website in such a stance that it’s seen as the go-to site for anyone looking for for, as an example, online hair products or heating and air conditioning services. Making your site appear among the top isn’t an simple task, and it undeniably doesn’t happen overnight.

Organic SEO marketing is just that, organic. It happens on its own and just sort of grows. SEO marketing is the next step in the online SEO marketing strategy, taking the results you attain through organic efforts and really taking them to the next level. It’s possible for someone to do all of this on their own, but it will take a large quantity of time and effort to get up to speed, something that’s more often than not better left to the professionals.

Thursday 17 May 2012

Google Knowledge Graph

Screenshot of new Google search
New Google Knowledge Graph
This week Google has launched yet another major change in the way it's search engine delivers results. The search engine will now attempt to offer instant answers to search questions.

The new feature, knowns as the Knowledge Graph, will make the site's algorithms act "more human", google said in a blog post launching the new feature. Currently the Knowledge Graph feature is only available to US-based users, but will be rolled out world wide in the coming months. Microsoft / Bing launched a similar service in recent weeks with their "snapshot" column. Google's senior vice-president of engineering, Amit Singhal, explained that, until now, the search engine had been able only to match keywords, rather than understand context.

Below is an example of how a search for "Matt Groening" might appear in the new feature:


Wednesday 9 May 2012

New Promotional Video

Been messing around with Animoto and produced the below video.


Make your own slide show at Animoto.
My Animoto Video

A very useful (and free!) tool  for creating videos to promote your business on You Tube etc.
Well worth checking out.