Google Knowledge Graph

New Google Knowledge Graph

This week Google has launched yet another major change in the way it's search engine delivers results. The search engine will now attempt to offer instant answers to search questions.

The new feature, knowns as the Knowledge Graph, will make the site's algorithms act "more human", google said in a blog post launching the new feature. Currently the Knowledge Graph feature is only available to US-based users, but will be rolled out world wide in the coming months. Microsoft / Bing launched a similar service in recent weeks with their "snapshot" column. Google's senior vice-president of engineering, Amit Singhal, explained that, until now, the search engine had been able only to match keywords, rather than understand context.

Below is an example of how a search for "Matt Groening" might appear in the new feature: